December Sneaker Market Report

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December Sneaker Market Report

Dec 2, 2025

December is the best month to sell sneakers.

Period. Shoppers are in a rush, gift budgets are set, and demand spikes—Christmas week alone can run ~4× your normal volume.

Here’s how to cash in without chaos.

December is the best month to sell sneakers.

Period. Shoppers are in a rush, gift budgets are set, and demand spikes—Christmas week alone can run ~4× your normal volume.

Here’s how to cash in without chaos.

December is the best month to sell sneakers.

Period. Shoppers are in a rush, gift budgets are set, and demand spikes—Christmas week alone can run ~4× your normal volume.

Here’s how to cash in without chaos.

On This Page

What to Do Right Now

What Sells Best in December

Pricing Playbook (Fast + Safe)

Capital Moves (Turn, Don’t Hoard)

Operational Notes

Quick Checklist

What to Do Right Now

List everything.
Cross-list every pair to StockX, GOAT, eBay, KICKS CREW, POIZON, TikTok Shop, KNET, KNET B2B, Surge. More eyes = more sales.
Set pricing to win speed.

Start with Bulk Price Change → Liquidate on slow SKUs to grab first sales.
Turn on Auto-Pricing in Undercut mode.
Use Minimum Payout per size so you never sell below your floor.

Ship to KNET now.
If you haven’t sent pairs in, you’re almost late—do it today. KNET cross-lists for you, auto-delists after a sale, and handles TikTok Shop returns so you keep moving.
Clean up dead inventory.
December is your best chance to unload stale pairs. Breakeven or tiny loss now > holding until January.

What to Do Right Now

List everything.
Cross-list every pair to StockX, GOAT, eBay, KICKS CREW, POIZON, TikTok Shop, KNET, KNET B2B, Surge. More eyes = more sales.
Set pricing to win speed.

Start with Bulk Price Change → Liquidate on slow SKUs to grab first sales.
Turn on Auto-Pricing in Undercut mode.
Use Minimum Payout per size so you never sell below your floor.

Ship to KNET now.
If you haven’t sent pairs in, you’re almost late—do it today. KNET cross-lists for you, auto-delists after a sale, and handles TikTok Shop returns so you keep moving.
Clean up dead inventory.
December is your best chance to unload stale pairs. Breakeven or tiny loss now > holding until January.

What to Do Right Now

List everything.
Cross-list every pair to StockX, GOAT, eBay, KICKS CREW, POIZON, TikTok Shop, KNET, KNET B2B, Surge. More eyes = more sales.
Set pricing to win speed.

Start with Bulk Price Change → Liquidate on slow SKUs to grab first sales.
Turn on Auto-Pricing in Undercut mode.
Use Minimum Payout per size so you never sell below your floor.

Ship to KNET now.
If you haven’t sent pairs in, you’re almost late—do it today. KNET cross-lists for you, auto-delists after a sale, and handles TikTok Shop returns so you keep moving.
Clean up dead inventory.
December is your best chance to unload stale pairs. Breakeven or tiny loss now > holding until January.

What Sells Best in December

Giftable, under ~$120

adidas Samba (women’s sizes sell great: 6W, 7W, 8W, etc.)
Nike Dunks (simple colorways)
Air Force 1 (white/black basics)
Neutral colorways (black, white, grey, cream)
Common sizes (men’s 8–11, women’s 6W–9W, GS 5Y–7Y)

Why these work: easy gifts, easy sizing, easy style. Shoppers decide fast.

What Sells Best in December

Giftable, under ~$120

adidas Samba (women’s sizes sell great: 6W, 7W, 8W, etc.)
Nike Dunks (simple colorways)
Air Force 1 (white/black basics)
Neutral colorways (black, white, grey, cream)
Common sizes (men’s 8–11, women’s 6W–9W, GS 5Y–7Y)

Why these work: easy gifts, easy sizing, easy style. Shoppers decide fast.

What Sells Best in December

Giftable, under ~$120

adidas Samba (women’s sizes sell great: 6W, 7W, 8W, etc.)
Nike Dunks (simple colorways)
Air Force 1 (white/black basics)
Neutral colorways (black, white, grey, cream)
Common sizes (men’s 8–11, women’s 6W–9W, GS 5Y–7Y)

Why these work: easy gifts, easy sizing, easy style. Shoppers decide fast.

Pricing Playbook (Fast + Safe)

Undercut, don’t match. Matching puts you second. Undercut puts you first.
Minimum Payout = safety net. Set the number you refuse to go below after fees.
Weekly refresh. Auto-pricing follows undercuts down; it won’t lift you back up. Once a week, raise prices where the market is higher or deactivate + re–cross-list to refresh placement.

Pricing Playbook (Fast + Safe)

Undercut, don’t match. Matching puts you second. Undercut puts you first.
Minimum Payout = safety net. Set the number you refuse to go below after fees.
Weekly refresh. Auto-pricing follows undercuts down; it won’t lift you back up. Once a week, raise prices where the market is higher or deactivate + re–cross-list to refresh placement.

Pricing Playbook (Fast + Safe)

Undercut, don’t match. Matching puts you second. Undercut puts you first.
Minimum Payout = safety net. Set the number you refuse to go below after fees.
Weekly refresh. Auto-pricing follows undercuts down; it won’t lift you back up. Once a week, raise prices where the market is higher or deactivate + re–cross-list to refresh placement.

Capital Moves (Turn, Don’t Hoard)

Expect ~4× volume around Christmas week. That means cash comes back fast.
Use that cash immediately to restock giftable SKUs.
Don’t get picky on margin during peak. Speed beats “perfect price.”
January slows—sell now while values are elevated.

Capital Moves (Turn, Don’t Hoard)

Expect ~4× volume around Christmas week. That means cash comes back fast.
Use that cash immediately to restock giftable SKUs.
Don’t get picky on margin during peak. Speed beats “perfect price.”
January slows—sell now while values are elevated.

Capital Moves (Turn, Don’t Hoard)

Expect ~4× volume around Christmas week. That means cash comes back fast.
Use that cash immediately to restock giftable SKUs.
Don’t get picky on margin during peak. Speed beats “perfect price.”
January slows—sell now while values are elevated.

Operational Notes

Be early. Carriers and platforms get backed up. Get pairs into KNET ASAP.
List on all channels. If a channel looks weak on price, raise list there—your Minimum Payout still blocks bad sales.
Watch sizes daily. Refill winners; pull true duds into liquidation.

Operational Notes

Be early. Carriers and platforms get backed up. Get pairs into KNET ASAP.
List on all channels. If a channel looks weak on price, raise list there—your Minimum Payout still blocks bad sales.
Watch sizes daily. Refill winners; pull true duds into liquidation.

Operational Notes

Be early. Carriers and platforms get backed up. Get pairs into KNET ASAP.
List on all channels. If a channel looks weak on price, raise list there—your Minimum Payout still blocks bad sales.
Watch sizes daily. Refill winners; pull true duds into liquidation.