Full Reselling Guide (2026)

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Full Reselling Guide (2026)

Dec 1, 2025

This playbook is about how to run the business—numbers, speed, and decisions.

Tools (like KNET) help, but the edge comes from your math and habits.

This playbook is about how to run the business—numbers, speed, and decisions.

Tools (like KNET) help, but the edge comes from your math and habits.

This playbook is about how to run the business—numbers, speed, and decisions.

Tools (like KNET) help, but the edge comes from your math and habits.

1) Speed of Sale > Everything

Your job isn’t to guess the top price. It’s to turn capital.

Key metric:

Turns per month ≈ 30 ÷ median days to sell

If a SKU sells in 10 days → 3 turns/month
In 20 days → 1.5 turns/month

Monthly Return on Capital (mROC):

mROC = margin % × turns per month

8% margin × 3 turns = 24%/month
15% margin × 0.8 turns = 12%/month

Rule: When in doubt, pick the path that raises turns, even if the margin is smaller.

Pricing tactic: Be first in line (slight undercut) down to a minimum payout you choose in advance. Protects floor, keeps velocity.

1) Speed of Sale > Everything

Your job isn’t to guess the top price. It’s to turn capital.

Key metric:

Turns per month ≈ 30 ÷ median days to sell

If a SKU sells in 10 days → 3 turns/month
In 20 days → 1.5 turns/month

Monthly Return on Capital (mROC):

mROC = margin % × turns per month

8% margin × 3 turns = 24%/month
15% margin × 0.8 turns = 12%/month

Rule: When in doubt, pick the path that raises turns, even if the margin is smaller.

Pricing tactic: Be first in line (slight undercut) down to a minimum payout you choose in advance. Protects floor, keeps velocity.

1) Speed of Sale > Everything

Your job isn’t to guess the top price. It’s to turn capital.

Key metric:

Turns per month ≈ 30 ÷ median days to sell

If a SKU sells in 10 days → 3 turns/month
In 20 days → 1.5 turns/month

Monthly Return on Capital (mROC):

mROC = margin % × turns per month

8% margin × 3 turns = 24%/month
15% margin × 0.8 turns = 12%/month

Rule: When in doubt, pick the path that raises turns, even if the margin is smaller.

Pricing tactic: Be first in line (slight undercut) down to a minimum payout you choose in advance. Protects floor, keeps velocity.

2) Sourcing That Actually Scales

You win before you list. Build a sourcing mix so you’re never dry:

Wholesale / direct: best when you have relationships and can take volume.
OA (online arbitrage): stack new accounts, promos, coupons, cashback, card rewards. On many bricks, the stack is the margin.
Live / social: great for trendable GRs and bundles.
B2B exits: use when app fees crush a SKU.

SKU depth rules (simple):

Cap any single SKU at ≤15% of on-hand inventory value.
Buy bread-and-butter (steady movers) every week.
Only go deep when both are true: (1) fast sell history, (2) you can hold the floor with your minimum payout.

Volume check (fast):

Sales in last 7 days ÷ # of real sellers near your price ≈ your weekly units on one app. If you sell across many channels, multiply by your typical channel count.

2) Sourcing That Actually Scales

You win before you list. Build a sourcing mix so you’re never dry:

Wholesale / direct: best when you have relationships and can take volume.
OA (online arbitrage): stack new accounts, promos, coupons, cashback, card rewards. On many bricks, the stack is the margin.
Live / social: great for trendable GRs and bundles.
B2B exits: use when app fees crush a SKU.

SKU depth rules (simple):

Cap any single SKU at ≤15% of on-hand inventory value.
Buy bread-and-butter (steady movers) every week.
Only go deep when both are true: (1) fast sell history, (2) you can hold the floor with your minimum payout.

Volume check (fast):

Sales in last 7 days ÷ # of real sellers near your price ≈ your weekly units on one app. If you sell across many channels, multiply by your typical channel count.

2) Sourcing That Actually Scales

You win before you list. Build a sourcing mix so you’re never dry:

Wholesale / direct: best when you have relationships and can take volume.
OA (online arbitrage): stack new accounts, promos, coupons, cashback, card rewards. On many bricks, the stack is the margin.
Live / social: great for trendable GRs and bundles.
B2B exits: use when app fees crush a SKU.

SKU depth rules (simple):

Cap any single SKU at ≤15% of on-hand inventory value.
Buy bread-and-butter (steady movers) every week.
Only go deep when both are true: (1) fast sell history, (2) you can hold the floor with your minimum payout.

Volume check (fast):

Sales in last 7 days ÷ # of real sellers near your price ≈ your weekly units on one app. If you sell across many channels, multiply by your typical channel count.

3) The Margin Truth (stop bragging)

If your average margin is 20%+ and you’re not capital-capped, you’re likely too picky and leaving turnover on the table.

Healthy brick margin: 8–12%
High-volume sellers (≥$500k/mo): often 4–8%, but with 2–4 turns/month

Chase blended profit per month, not profit per pair.

3) The Margin Truth (stop bragging)

If your average margin is 20%+ and you’re not capital-capped, you’re likely too picky and leaving turnover on the table.

Healthy brick margin: 8–12%
High-volume sellers (≥$500k/mo): often 4–8%, but with 2–4 turns/month

Chase blended profit per month, not profit per pair.

3) The Margin Truth (stop bragging)

If your average margin is 20%+ and you’re not capital-capped, you’re likely too picky and leaving turnover on the table.

Healthy brick margin: 8–12%
High-volume sellers (≥$500k/mo): often 4–8%, but with 2–4 turns/month

Chase blended profit per month, not profit per pair.

4) Delegation Math (buy back your time)

You should do only what moves the needle: sourcing, relationships, strategy.

Test: If a task can be done by a VA/warehouse for $4–$20/hr, and your sourcing/BD time is worth $40+/hr, outsource it.

Break-even formula:

If delegating saves you X hours/week at $Y/hr value, and costs $C/hr, your weekly net = X × (Y − C).

Example: Save 10 hrs, value $50/hr, cost $8/hr → net $420/week.

Outsource early: listing admin, messaging, label work, packing, price checks. Keep your head on buying and relationships.

4) Delegation Math (buy back your time)

You should do only what moves the needle: sourcing, relationships, strategy.

Test: If a task can be done by a VA/warehouse for $4–$20/hr, and your sourcing/BD time is worth $40+/hr, outsource it.

Break-even formula:

If delegating saves you X hours/week at $Y/hr value, and costs $C/hr, your weekly net = X × (Y − C).

Example: Save 10 hrs, value $50/hr, cost $8/hr → net $420/week.

Outsource early: listing admin, messaging, label work, packing, price checks. Keep your head on buying and relationships.

4) Delegation Math (buy back your time)

You should do only what moves the needle: sourcing, relationships, strategy.

Test: If a task can be done by a VA/warehouse for $4–$20/hr, and your sourcing/BD time is worth $40+/hr, outsource it.

Break-even formula:

If delegating saves you X hours/week at $Y/hr value, and costs $C/hr, your weekly net = X × (Y − C).

Example: Save 10 hrs, value $50/hr, cost $8/hr → net $420/week.

Outsource early: listing admin, messaging, label work, packing, price checks. Keep your head on buying and relationships.

5) Cash Flow Rules (so you don’t stall)

Reinvest everything until you hit your target monthly revenue or a cash buffer (e.g., 6–8 weeks of COGS).
Weekly buys > monthly splurges. Smooths cash cycles.
Sales-tax plan: use legal sales-tax-free strategies (reseller certificates, compliant reshippers). That 7–12% is often your whole margin.
Payment mix: stagger cards with different statement dates so cash frees up across the month.

No flex buys. No watch, no car, until your business can keep momentum without new capital.

5) Cash Flow Rules (so you don’t stall)

Reinvest everything until you hit your target monthly revenue or a cash buffer (e.g., 6–8 weeks of COGS).
Weekly buys > monthly splurges. Smooths cash cycles.
Sales-tax plan: use legal sales-tax-free strategies (reseller certificates, compliant reshippers). That 7–12% is often your whole margin.
Payment mix: stagger cards with different statement dates so cash frees up across the month.

No flex buys. No watch, no car, until your business can keep momentum without new capital.

5) Cash Flow Rules (so you don’t stall)

Reinvest everything until you hit your target monthly revenue or a cash buffer (e.g., 6–8 weeks of COGS).
Weekly buys > monthly splurges. Smooths cash cycles.
Sales-tax plan: use legal sales-tax-free strategies (reseller certificates, compliant reshippers). That 7–12% is often your whole margin.
Payment mix: stagger cards with different statement dates so cash frees up across the month.

No flex buys. No watch, no car, until your business can keep momentum without new capital.

6) When to Cut and Liquidate

You’ll be wrong sometimes. Winners sell fast; don’t marry losers.

Set your rules before you buy:

Time stop: if no sale in 21–30 days, drop to minimum payout.
Price stop: if market sits below your floor for 2+ weeks, liquidate and redeploy.
Inventory stop: if a SKU is >8% of your stock and not moving, scale out.

Remember: a fast $0–$3 loss that frees capital is usually cheaper than holding dead pairs through fees and seasonality.

6) When to Cut and Liquidate

You’ll be wrong sometimes. Winners sell fast; don’t marry losers.

Set your rules before you buy:

Time stop: if no sale in 21–30 days, drop to minimum payout.
Price stop: if market sits below your floor for 2+ weeks, liquidate and redeploy.
Inventory stop: if a SKU is >8% of your stock and not moving, scale out.

Remember: a fast $0–$3 loss that frees capital is usually cheaper than holding dead pairs through fees and seasonality.

6) When to Cut and Liquidate

You’ll be wrong sometimes. Winners sell fast; don’t marry losers.

Set your rules before you buy:

Time stop: if no sale in 21–30 days, drop to minimum payout.
Price stop: if market sits below your floor for 2+ weeks, liquidate and redeploy.
Inventory stop: if a SKU is >8% of your stock and not moving, scale out.

Remember: a fast $0–$3 loss that frees capital is usually cheaper than holding dead pairs through fees and seasonality.

7) Operating Cadence (simple but deadly)

Daily (30–60 min)

Check sales, cancels, returns.
Review top 10 SKUs by units on hand; nudge floors if needed.

Weekly (60–90 min)

Update scoreboard:
- GMV, net payout, mROC, turns, aged stock (30/60/90+).
Reprice/refresh stale listings.
Order supplies or schedule shipments.
Place next buy.

Monthly (90–120 min)

SKU P&L: which lines actually made money?
Channel review: where did pairs clear fastest?
Trim SKUs with weak velocity; double down on proven models/sizes.

7) Operating Cadence (simple but deadly)

Daily (30–60 min)

Check sales, cancels, returns.
Review top 10 SKUs by units on hand; nudge floors if needed.

Weekly (60–90 min)

Update scoreboard:
- GMV, net payout, mROC, turns, aged stock (30/60/90+).
Reprice/refresh stale listings.
Order supplies or schedule shipments.
Place next buy.

Monthly (90–120 min)

SKU P&L: which lines actually made money?
Channel review: where did pairs clear fastest?
Trim SKUs with weak velocity; double down on proven models/sizes.

7) Operating Cadence (simple but deadly)

Daily (30–60 min)

Check sales, cancels, returns.
Review top 10 SKUs by units on hand; nudge floors if needed.

Weekly (60–90 min)

Update scoreboard:
- GMV, net payout, mROC, turns, aged stock (30/60/90+).
Reprice/refresh stale listings.
Order supplies or schedule shipments.
Place next buy.

Monthly (90–120 min)

SKU P&L: which lines actually made money?
Channel review: where did pairs clear fastest?
Trim SKUs with weak velocity; double down on proven models/sizes.

8) Numbers You Must Know (and use)

Turns/Month = 30 ÷ median days to sell
mROC = margin % × turns/month
Breakeven Payout (by size) = all-in cost (after promos + tax + ship)
Floor (Minimum Payout) = breakeven + target profit
Buy Depth = (expected weekly units × weeks of risk you accept)

Write these in a sheet. Decide before you buy.

8) Numbers You Must Know (and use)

Turns/Month = 30 ÷ median days to sell
mROC = margin % × turns/month
Breakeven Payout (by size) = all-in cost (after promos + tax + ship)
Floor (Minimum Payout) = breakeven + target profit
Buy Depth = (expected weekly units × weeks of risk you accept)

Write these in a sheet. Decide before you buy.

8) Numbers You Must Know (and use)

Turns/Month = 30 ÷ median days to sell
mROC = margin % × turns/month
Breakeven Payout (by size) = all-in cost (after promos + tax + ship)
Floor (Minimum Payout) = breakeven + target profit
Buy Depth = (expected weekly units × weeks of risk you accept)

Write these in a sheet. Decide before you buy.

9) Seasonality & Timing (2026)

Jan–Mar: tax-refund lift; clean Q4 leftovers.
Spring/Summer: lifestyle GRs; watch color trends.
Back-to-school: August spike.
Q4: biggest volume; list early, ship early, raise floors when stockouts hit.

Plan cash so you can buy into spikes, not watch them pass.

9) Seasonality & Timing (2026)

Jan–Mar: tax-refund lift; clean Q4 leftovers.
Spring/Summer: lifestyle GRs; watch color trends.
Back-to-school: August spike.
Q4: biggest volume; list early, ship early, raise floors when stockouts hit.

Plan cash so you can buy into spikes, not watch them pass.

9) Seasonality & Timing (2026)

Jan–Mar: tax-refund lift; clean Q4 leftovers.
Spring/Summer: lifestyle GRs; watch color trends.
Back-to-school: August spike.
Q4: biggest volume; list early, ship early, raise floors when stockouts hit.

Plan cash so you can buy into spikes, not watch them pass.

10) Tools (light touch)

Use tools to execute the plan:

Cross-list everywhere with auto-pricing down to a minimum payout (and auto-delist to avoid oversells).
Sourcing helpers for price checks, alerts, and sales history.
Keep tools simple; your habits do the heavy lifting.

10) Tools (light touch)

Use tools to execute the plan:

Cross-list everywhere with auto-pricing down to a minimum payout (and auto-delist to avoid oversells).
Sourcing helpers for price checks, alerts, and sales history.
Keep tools simple; your habits do the heavy lifting.

10) Tools (light touch)

Use tools to execute the plan:

Cross-list everywhere with auto-pricing down to a minimum payout (and auto-delist to avoid oversells).
Sourcing helpers for price checks, alerts, and sales history.
Keep tools simple; your habits do the heavy lifting.