KNET

JOIN KNET

Back

October 2025 Sneaker Resell Market Report

Oct 7, 2025

October marks the real start of Q4 for sneaker resellers. This is the time to stock up, not slow down. The resellers who win the season will already have their inventory in motion before the holiday surge hits.

On This Page

October is for Stocking Up

Prepare for the Volume Surge

October Release Insights

Platform Trends

Q4 Playbook

Final Word

October Is for Stocking Up

October and the first half of November are about one thing: spending.

Every dollar sitting idle in December is a missed opportunity. Demand peaks fast — starting the week of Black Friday — so your shelves and systems need to be ready before that.

This is the last calm stretch of the year to:

Lock in proven SKUs.
Move cash into inventory.
Prepare fulfillment and cross-listing workflows.

Once the market flips into buying mode, product dries up quickly and margins shrink. The time to position is now.

October Is for Stocking Up

October and the first half of November are about one thing: spending.

Every dollar sitting idle in December is a missed opportunity. Demand peaks fast — starting the week of Black Friday — so your shelves and systems need to be ready before that.

This is the last calm stretch of the year to:

Lock in proven SKUs.
Move cash into inventory.
Prepare fulfillment and cross-listing workflows.

Once the market flips into buying mode, product dries up quickly and margins shrink. The time to position is now.

October Is for Stocking Up

October and the first half of November are about one thing: spending.

Every dollar sitting idle in December is a missed opportunity. Demand peaks fast — starting the week of Black Friday — so your shelves and systems need to be ready before that.

This is the last calm stretch of the year to:

Lock in proven SKUs.
Move cash into inventory.
Prepare fulfillment and cross-listing workflows.

Once the market flips into buying mode, product dries up quickly and margins shrink. The time to position is now.

Prepare for the Volume Surge

August gave resellers a small preview of what’s coming. Expect December to deliver three to four times the sales volume you’re seeing now.

To handle that growth, focus on infrastructure:

Hire and train temporary help for fulfillment and packing.
Make sure listings, pricing, and delisting are fully automated.
Review your cross-listing process and make sure all systems are ready to handle volume.

When December hits, you won’t have time to fix broken systems. Everything that can be automated should be automated now.

Prepare for the Volume Surge

August gave resellers a small preview of what’s coming. Expect December to deliver three to four times the sales volume you’re seeing now.

To handle that growth, focus on infrastructure:

Hire and train temporary help for fulfillment and packing.
Make sure listings, pricing, and delisting are fully automated.
Review your cross-listing process and make sure all systems are ready to handle volume.

When December hits, you won’t have time to fix broken systems. Everything that can be automated should be automated now.

Prepare for the Volume Surge

August gave resellers a small preview of what’s coming. Expect December to deliver three to four times the sales volume you’re seeing now.

To handle that growth, focus on infrastructure:

Hire and train temporary help for fulfillment and packing.
Make sure listings, pricing, and delisting are fully automated.
Review your cross-listing process and make sure all systems are ready to handle volume.

When December hits, you won’t have time to fix broken systems. Everything that can be automated should be automated now.

October Release Insights

Jordan 11 Retro Rare Air

The Rare Air releases continue to underperform. Early excitement faded, and most pairs now sell below retail.

Resellers moving them early saw the best results.

October Release Insights

Jordan 11 Retro Rare Air

The Rare Air releases continue to underperform. Early excitement faded, and most pairs now sell below retail.

Resellers moving them early saw the best results.

October Release Insights

Jordan 11 Retro Rare Air

The Rare Air releases continue to underperform. Early excitement faded, and most pairs now sell below retail.

Resellers moving them early saw the best results.

Nike Air Force 1 Low Kobe Bryant Court Purple

Initially offered around $140–$160 wholesale, these had strong release-day traction but are expected to cool.

Best move is to sell within the first week. After launch week, expect increased supply and price drops.

Nike Air Force 1 Low Kobe Bryant Court Purple

Initially offered around $140–$160 wholesale, these had strong release-day traction but are expected to cool.

Best move is to sell within the first week. After launch week, expect increased supply and price drops.

Nike Air Force 1 Low Kobe Bryant Court Purple

Initially offered around $140–$160 wholesale, these had strong release-day traction but are expected to cool.

Best move is to sell within the first week. After launch week, expect increased supply and price drops.

Nike Vomero Premium Sail Coconut Milk

One of the standout performers this month. A performance runner with lifestyle appeal, the Vomero Premium is reselling around $300, roughly 50% over retail.

It’s rare to see performance models move like this, showing strong crossover demand.

Top channels: StockX and Surge are seeing fast sell-through and solid payouts.

Nike Vomero Premium Sail Coconut Milk

One of the standout performers this month. A performance runner with lifestyle appeal, the Vomero Premium is reselling around $300, roughly 50% over retail.

It’s rare to see performance models move like this, showing strong crossover demand.

Top channels: StockX and Surge are seeing fast sell-through and solid payouts.

Nike Vomero Premium Sail Coconut Milk

One of the standout performers this month. A performance runner with lifestyle appeal, the Vomero Premium is reselling around $300, roughly 50% over retail.

It’s rare to see performance models move like this, showing strong crossover demand.

Top channels: StockX and Surge are seeing fast sell-through and solid payouts.

Jordan 5 Retro Medium Soft Pink

These pairs have been slow to move. Current payouts hover around $215–$220, leaving little room for margin.

Most pairs are clearing through eBay, where the pricing is steadier for lower-demand colorways.

Jordan 5 Retro Medium Soft Pink

These pairs have been slow to move. Current payouts hover around $215–$220, leaving little room for margin.

Most pairs are clearing through eBay, where the pricing is steadier for lower-demand colorways.

Jordan 5 Retro Medium Soft Pink

These pairs have been slow to move. Current payouts hover around $215–$220, leaving little room for margin.

Most pairs are clearing through eBay, where the pricing is steadier for lower-demand colorways.

New Balance 204L ‘Pastel Pack’

This month’s top performer. Demand is high across all platforms, and restocks are disappearing instantly.

Pairs are flipping within hours — one of the few releases where resale pricing remains strong across both retail and B2B channels.

New Balance 204L ‘Pastel Pack’

This month’s top performer. Demand is high across all platforms, and restocks are disappearing instantly.

Pairs are flipping within hours — one of the few releases where resale pricing remains strong across both retail and B2B channels.

New Balance 204L ‘Pastel Pack’

This month’s top performer. Demand is high across all platforms, and restocks are disappearing instantly.

Pairs are flipping within hours — one of the few releases where resale pricing remains strong across both retail and B2B channels.

Platform Trends

Each channel continues to perform differently, but KNET users don’t need to guess where to list.

When you’re cross-listing across every platform with minimum payouts set, you can let the market decide where your pairs sell fastest and for the best return.

October trends show:

StockX & GOAT: Reliable for standard pairs and steady velocity.
TikTok Shop: Still dominating lifestyle and fashion-driven models.
Surge: Strong payouts for performance and niche models.
eBay: Best for slightly slower movers and unique sizing.
KNET B2B: Emerging as a top choice for bulk buyers and boutique restocks ahead of Q4.

Instead of optimizing per SKU, cross-list everything and let automation route inventory to the strongest buyer.

Platform Trends

Each channel continues to perform differently, but KNET users don’t need to guess where to list.

When you’re cross-listing across every platform with minimum payouts set, you can let the market decide where your pairs sell fastest and for the best return.

October trends show:

StockX & GOAT: Reliable for standard pairs and steady velocity.
TikTok Shop: Still dominating lifestyle and fashion-driven models.
Surge: Strong payouts for performance and niche models.
eBay: Best for slightly slower movers and unique sizing.
KNET B2B: Emerging as a top choice for bulk buyers and boutique restocks ahead of Q4.

Instead of optimizing per SKU, cross-list everything and let automation route inventory to the strongest buyer.

Platform Trends

Each channel continues to perform differently, but KNET users don’t need to guess where to list.

When you’re cross-listing across every platform with minimum payouts set, you can let the market decide where your pairs sell fastest and for the best return.

October trends show:

StockX & GOAT: Reliable for standard pairs and steady velocity.
TikTok Shop: Still dominating lifestyle and fashion-driven models.
Surge: Strong payouts for performance and niche models.
eBay: Best for slightly slower movers and unique sizing.
KNET B2B: Emerging as a top choice for bulk buyers and boutique restocks ahead of Q4.

Instead of optimizing per SKU, cross-list everything and let automation route inventory to the strongest buyer.

Q4 Playbook

The best strategy heading into the holidays:

Go deep, not wide.

Stick to SKUs with proven movement and predictable demand. The winners this season won’t be those chasing every new drop — they’ll be the ones cycling capital quickly through consistent performers.

In the next few weeks: