November Sneaker Market Report

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November Sneaker Market Report

Nov 17, 2025

November is go time.

This is when demand explodes and cash turns fastest.

If you’ve been waiting all year, don’t miss it—lean in now.

November is go time.

This is when demand explodes and cash turns fastest.

If you’ve been waiting all year, don’t miss it—lean in now.

November is go time.

This is when demand explodes and cash turns fastest.

If you’ve been waiting all year, don’t miss it—lean in now.

On This Page

Why November Hits Different

Key Dates & Game Plan

Sourcing in November (Simple Playbook)

Pricing & Listing: Do This Weekly

Ops & Risk Notes

Quick Checklist (Copy/Paste)

Final Take

Why November Hits Different

Sales surge: Holiday gifting starts now. Many SKUs move ~5× faster than normal.
Less price-sensitive buyers: New shoppers enter, see a pair they want (hello, Sambas), and checkout.
Rising market: Prices lift across channels, turning “borderline” pairs into winners.

Why November Hits Different

Sales surge: Holiday gifting starts now. Many SKUs move ~5× faster than normal.
Less price-sensitive buyers: New shoppers enter, see a pair they want (hello, Sambas), and checkout.
Rising market: Prices lift across channels, turning “borderline” pairs into winners.

Why November Hits Different

Sales surge: Holiday gifting starts now. Many SKUs move ~5× faster than normal.
Less price-sensitive buyers: New shoppers enter, see a pair they want (hello, Sambas), and checkout.
Rising market: Prices lift across channels, turning “borderline” pairs into winners.

Key Dates & Game Plan

Nov 1–10: Prep & Position

Get inventory in early: Platforms and carriers lag later in the month. Don’t risk delays.
Cross-list everywhere: StockX, GOAT, eBay, KICKS CREW, POIZON, TTS (TikTok Shop), KNET, KNET B2B, Surge.
Set pricing right:
- Use Auto-Pricing on KNET with Undercut + Minimum Payout.
- Aim to undercut lowest ask (not match) while protecting your floor.
Health check:
- Listings live? Auto-Pricing on? Floors updated?
- Any “stale” listings → deactivate, re-cross-list, and relaunch.

Nov 11–20: Blitz & BFCM Prep

Shipment Blitz (Nov 13–20) on KNET:
- 250 items in → $250
- 1,000 items in → $2,000
- Use this to offset shipping and free up cash for buys.
BFCM sourcing plan:
- Build a sheet with retailers, codes, stacked promos, cashback, and card offers.
- Warm up accounts, emails, and payment methods now.
Price scan:
- On fast SKUs, Bulk Price Change → Liquidate to grab first position and seed velocity.

Nov 21–30: Black Friday → Cyber Monday → Afterglow

Expect spikes: Platform pushes boost traffic; your job is to be in stock and visible.
Auto-pricing does the work: You stay at the front of the line down to your minimum payout.
Recycle capital fast:
- Sales → instant restock on winners for December.
- Don’t sit on cash; December gift buying is massive.

Key Dates & Game Plan

Nov 1–10: Prep & Position

Get inventory in early: Platforms and carriers lag later in the month. Don’t risk delays.
Cross-list everywhere: StockX, GOAT, eBay, KICKS CREW, POIZON, TTS (TikTok Shop), KNET, KNET B2B, Surge.
Set pricing right:
- Use Auto-Pricing on KNET with Undercut + Minimum Payout.
- Aim to undercut lowest ask (not match) while protecting your floor.
Health check:
- Listings live? Auto-Pricing on? Floors updated?
- Any “stale” listings → deactivate, re-cross-list, and relaunch.

Nov 11–20: Blitz & BFCM Prep

Shipment Blitz (Nov 13–20) on KNET:
- 250 items in → $250
- 1,000 items in → $2,000
- Use this to offset shipping and free up cash for buys.
BFCM sourcing plan:
- Build a sheet with retailers, codes, stacked promos, cashback, and card offers.
- Warm up accounts, emails, and payment methods now.
Price scan:
- On fast SKUs, Bulk Price Change → Liquidate to grab first position and seed velocity.

Nov 21–30: Black Friday → Cyber Monday → Afterglow

Expect spikes: Platform pushes boost traffic; your job is to be in stock and visible.
Auto-pricing does the work: You stay at the front of the line down to your minimum payout.
Recycle capital fast:
- Sales → instant restock on winners for December.
- Don’t sit on cash; December gift buying is massive.

Key Dates & Game Plan

Nov 1–10: Prep & Position

Get inventory in early: Platforms and carriers lag later in the month. Don’t risk delays.
Cross-list everywhere: StockX, GOAT, eBay, KICKS CREW, POIZON, TTS (TikTok Shop), KNET, KNET B2B, Surge.
Set pricing right:
- Use Auto-Pricing on KNET with Undercut + Minimum Payout.
- Aim to undercut lowest ask (not match) while protecting your floor.
Health check:
- Listings live? Auto-Pricing on? Floors updated?
- Any “stale” listings → deactivate, re-cross-list, and relaunch.

Nov 11–20: Blitz & BFCM Prep

Shipment Blitz (Nov 13–20) on KNET:
- 250 items in → $250
- 1,000 items in → $2,000
- Use this to offset shipping and free up cash for buys.
BFCM sourcing plan:
- Build a sheet with retailers, codes, stacked promos, cashback, and card offers.
- Warm up accounts, emails, and payment methods now.
Price scan:
- On fast SKUs, Bulk Price Change → Liquidate to grab first position and seed velocity.

Nov 21–30: Black Friday → Cyber Monday → Afterglow

Expect spikes: Platform pushes boost traffic; your job is to be in stock and visible.
Auto-pricing does the work: You stay at the front of the line down to your minimum payout.
Recycle capital fast:
- Sales → instant restock on winners for December.
- Don’t sit on cash; December gift buying is massive.

Sourcing in November (Simple Playbook)

Stack deals like crazy: Codes, promos, cashback, card rewards. That 10% swing is often your whole margin.
Use KNET Price Search: Check net payout per size across channels before you buy.
Buy wider, go deeper only when data is strong:
- High velocity + safe margin = add sizes/units.
- Slow movers = pass or keep it light.
Remember sales tax: Avoid it where you legally can. That extra ~7–12% makes or breaks bricks.

Sourcing in November (Simple Playbook)

Stack deals like crazy: Codes, promos, cashback, card rewards. That 10% swing is often your whole margin.
Use KNET Price Search: Check net payout per size across channels before you buy.
Buy wider, go deeper only when data is strong:
- High velocity + safe margin = add sizes/units.
- Slow movers = pass or keep it light.
Remember sales tax: Avoid it where you legally can. That extra ~7–12% makes or breaks bricks.

Sourcing in November (Simple Playbook)

Stack deals like crazy: Codes, promos, cashback, card rewards. That 10% swing is often your whole margin.
Use KNET Price Search: Check net payout per size across channels before you buy.
Buy wider, go deeper only when data is strong:
- High velocity + safe margin = add sizes/units.
- Slow movers = pass or keep it light.
Remember sales tax: Avoid it where you legally can. That extra ~7–12% makes or breaks bricks.

Pricing & Listing: Do This Weekly

Lift prices back up where market recovered (auto-pricing mainly chases down, not up).
Refresh positions: Deactivate → re-cross-list stuck SKUs.
Tighten floors on inventory that’s moving too cheap.
Raise list prices on weaker channels; your minimum payout still protects you.

Pricing & Listing: Do This Weekly

Lift prices back up where market recovered (auto-pricing mainly chases down, not up).
Refresh positions: Deactivate → re-cross-list stuck SKUs.
Tighten floors on inventory that’s moving too cheap.
Raise list prices on weaker channels; your minimum payout still protects you.

Pricing & Listing: Do This Weekly

Lift prices back up where market recovered (auto-pricing mainly chases down, not up).
Refresh positions: Deactivate → re-cross-list stuck SKUs.
Tighten floors on inventory that’s moving too cheap.
Raise list prices on weaker channels; your minimum payout still protects you.

Ops & Risk Notes

Fulfillment: Use a partner that can receive, QC, list, and ship without bottlenecks. November delays are real.
Oversells: With KNET, cross-listing and auto-delisting are baked in—less headache, fewer cancellations.
Returns: TTS returns are handled by KNET (you’re not eating random fees on that channel).
Dead stock: November is the best time to purge. Liquidate laggards, even at small losses, and redeploy into winners.

Where to Sell (keep it simple)

Use the places where you can control price and move volume.

Some pairs can go on apps (StockX/GOAT) when the spread is there.
Other channels have less competition and better control.
TikTok Shop was strong for UGG last year.
There are also low-key channels not crowded yet (names withheld).

Point is: don’t judge a buy only by StockX/GOAT asks.

UGG is a “sell near retail” game. The win is how well you source and how fast you move.

If you’re on KNET, listing, price floors, and fulfillment are handled in one place.

You can push the same SKU to many outlets and keep payouts steady without babysitting.

Where to Sell (keep it simple)

Use the places where you can control price and move volume.

Some pairs can go on apps (StockX/GOAT) when the spread is there.
Other channels have less competition and better control.
TikTok Shop was strong for UGG last year.
There are also low-key channels not crowded yet (names withheld).

Point is: don’t judge a buy only by StockX/GOAT asks.

UGG is a “sell near retail” game. The win is how well you source and how fast you move.

If you’re on KNET, listing, price floors, and fulfillment are handled in one place.

You can push the same SKU to many outlets and keep payouts steady without babysitting.

Quick Checklist (Copy/Paste)

All current inventory received and listed on every channel
Auto-Pricing: Undercut + Minimum Payout set per size
Bulk Price Change → Liquidate on high-velocity SKUs to seed sales
Join Shipment Blitz (Nov 13–20): 250→$250 | 1,000→$2,000
BFCM retailer sheet ready (codes, promos, cashback, card plays)
Weekly price review: lift where market rose, refresh stale listings
Clear dead inventory; recycle cash into December stock

Quick Checklist (Copy/Paste)

All current inventory received and listed on every channel
Auto-Pricing: Undercut + Minimum Payout set per size
Bulk Price Change → Liquidate on high-velocity SKUs to seed sales
Join Shipment Blitz (Nov 13–20): 250→$250 | 1,000→$2,000
BFCM retailer sheet ready (codes, promos, cashback, card plays)
Weekly price review: lift where market rose, refresh stale listings
Clear dead inventory; recycle cash into December stock

Quick Checklist (Copy/Paste)

All current inventory received and listed on every channel
Auto-Pricing: Undercut + Minimum Payout set per size
Bulk Price Change → Liquidate on high-velocity SKUs to seed sales
Join Shipment Blitz (Nov 13–20): 250→$250 | 1,000→$2,000
BFCM retailer sheet ready (codes, promos, cashback, card plays)
Weekly price review: lift where market rose, refresh stale listings
Clear dead inventory; recycle cash into December stock

Final Take

November rewards speed, coverage, and discipline. Be live on every channel, protect your floor, ship inventory in early, and recycle profits fast into December. Do that, and you’ll turn the holiday wave into your best cash month of the year.

Final Take