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Reseller’s Guide: Adidas Samba
Reseller’s Guide: Adidas Samba
Reseller’s Guide: Adidas Samba
Nov 17, 2025
Nov 17, 2025
Nov 17, 2025
Sambas took over. You see them on TikTok, on campus, all over cities. The core buyer today is women—from teens to moms—plus some men who like the classic look. If you source smart and list in the right places, Sambas are steady, repeatable money.
Sambas took over. You see them on TikTok, on campus, all over cities. The core buyer today is women—from teens to moms—plus some men who like the classic look. If you source smart and list in the right places, Sambas are steady, repeatable money.
Sambas took over. You see them on TikTok, on campus, all over cities. The core buyer today is women—from teens to moms—plus some men who like the classic look. If you source smart and list in the right places, Sambas are steady, repeatable money.
On This Page
On This Page
Who buys
Women first. Sizes 6W-9W move fast in many colorways.
Young to moms. Everyday wear. Works with jeans, leggings, dresses.
TikTok-driven. Styles spike when creators post fits.
Who buys
Women first. Sizes 6W-9W move fast in many colorways.
Young to moms. Everyday wear. Works with jeans, leggings, dresses.
TikTok-driven. Styles spike when creators post fits.
Who buys
Women first. Sizes 6W-9W move fast in many colorways.
Young to moms. Everyday wear. Works with jeans, leggings, dresses.
TikTok-driven. Styles spike when creators post fits.
SKUs to watch
Neutral (safe, easy pairs)
ID0478 — Wmns Samba OG “Sand Strata”
IE3675 — GS OG White/Black/Gum
IE5836 — Wmns Black/Wonder White
JI2725 — Wmns White/Silver Metallic/Grey
Loud (great thumbnail pairs)
JI2734 — Cheetah Pack – Preloved Red
JR0025 — Cracked Metallic Silver
JR1256 — Cow Print
Use the loud ones for clicks and lives; use the neutrals for volume.
SKUs to watch
Neutral (safe, easy pairs)
ID0478 — Wmns Samba OG “Sand Strata”
IE3675 — GS OG White/Black/Gum
IE5836 — Wmns Black/Wonder White
JI2725 — Wmns White/Silver Metallic/Grey
Loud (great thumbnail pairs)
JI2734 — Cheetah Pack – Preloved Red
JR0025 — Cracked Metallic Silver
JR1256 — Cow Print
Use the loud ones for clicks and lives; use the neutrals for volume.
SKUs to watch
Neutral (safe, easy pairs)
ID0478 — Wmns Samba OG “Sand Strata”
IE3675 — GS OG White/Black/Gum
IE5836 — Wmns Black/Wonder White
JI2725 — Wmns White/Silver Metallic/Grey
Loud (great thumbnail pairs)
JI2734 — Cheetah Pack – Preloved Red
JR0025 — Cracked Metallic Silver
JR1256 — Cow Print
Use the loud ones for clicks and lives; use the neutrals for volume.
Buy targets & basic math
MSRP: usually $100–$110
Strong wholesale: ~$60 (best with adidas accounts)
App payouts: around $70 (varies by size/color)
Example: pay $60 → app payout ~$70 → ~$10 gross before shipping/supplies.
On direct channels (TikTok Shop), you can often sell near retail.
Buy targets & basic math
MSRP: usually $100–$110
Strong wholesale: ~$60 (best with adidas accounts)
App payouts: around $70 (varies by size/color)
Example: pay $60 → app payout ~$70 → ~$10 gross before shipping/supplies.
On direct channels (TikTok Shop), you can often sell near retail.
Buy targets & basic math
MSRP: usually $100–$110
Strong wholesale: ~$60 (best with adidas accounts)
App payouts: around $70 (varies by size/color)
Example: pay $60 → app payout ~$70 → ~$10 gross before shipping/supplies.
On direct channels (TikTok Shop), you can often sell near retail.
Sourcing playbook (fast)
Wholesale first if you have access. Reorder steady sizes.
OA second: watch retailer sales, email codes, cashback, card rewards. The stack often is your margin.
Track demand by size: check recent sales by size and color each week.
Sourcing playbook (fast)
Wholesale first if you have access. Reorder steady sizes.
OA second: watch retailer sales, email codes, cashback, card rewards. The stack often is your margin.
Track demand by size: check recent sales by size and color each week.
Sourcing playbook (fast)
Wholesale first if you have access. Reorder steady sizes.
OA second: watch retailer sales, email codes, cashback, card rewards. The stack often is your margin.
Track demand by size: check recent sales by size and color each week.
Listing & pricing that works
List everywhere: StockX, GOAT, eBay, KICKS CREW, POIZON, TikTok Shop, KNET, KNET B2B, Surge. More channels = more buyers.
Use auto-pricing: choose “undercut lowest ask” and set a minimum payout per size so you sell first without going under your floor.
Where to Sell (keep it simple)
Use the places where you can control price and move volume.
Some pairs can go on apps (StockX/GOAT) when the spread is there.
Other channels have less competition and better control.
TikTok Shop was strong for UGG last year.
There are also low-key channels not crowded yet (names withheld).
Point is: don’t judge a buy only by StockX/GOAT asks.
UGG is a “sell near retail” game. The win is how well you source and how fast you move.
If you’re on KNET, listing, price floors, and fulfillment are handled in one place.
You can push the same SKU to many outlets and keep payouts steady without babysitting.
Where to Sell (keep it simple)
Use the places where you can control price and move volume.
Some pairs can go on apps (StockX/GOAT) when the spread is there.
Other channels have less competition and better control.
TikTok Shop was strong for UGG last year.
There are also low-key channels not crowded yet (names withheld).
Point is: don’t judge a buy only by StockX/GOAT asks.
UGG is a “sell near retail” game. The win is how well you source and how fast you move.
If you’re on KNET, listing, price floors, and fulfillment are handled in one place.
You can push the same SKU to many outlets and keep payouts steady without babysitting.
What sizes to lean into
6W-9W for many women’s colorways.
GS 4.5Y - 7Y when school trends hit.
(Always confirm with your own sales reports; trends shift weekly.)
What sizes to lean into
6W-9W for many women’s colorways.
GS 4.5Y - 7Y when school trends hit.
(Always confirm with your own sales reports; trends shift weekly.)
What sizes to lean into
6W-9W for many women’s colorways.
GS 4.5Y - 7Y when school trends hit.
(Always confirm with your own sales reports; trends shift weekly.)
Speed > perfect margin
Sambas are a quick-flip game. Aim for 8–12% net on bricks; if you’re pushing big volume, 4–8% can still win. Turn fast, restock, repeat.
Speed > perfect margin
Sambas are a quick-flip game. Aim for 8–12% net on bricks; if you’re pushing big volume, 4–8% can still win. Turn fast, restock, repeat.
Speed > perfect margin
Sambas are a quick-flip game. Aim for 8–12% net on bricks; if you’re pushing big volume, 4–8% can still win. Turn fast, restock, repeat.
Red flags
Paying tax when you don’t have to (it can erase your whole margin).
Only listing on one or two apps.
Red flags
Paying tax when you don’t have to (it can erase your whole margin).
Only listing on one or two apps.
Red flags
Paying tax when you don’t have to (it can erase your whole margin).
Only listing on one or two apps.
Simple checklist
Source 3–5 Samba SKUs (mix neutral + flashy)
Set minimum payout per size
Cross-list to all channels
Review weekly: raise prices where market bounced, restock winners
Keep it boring. Keep it fast. Let the trend and your channel spread do the work.
Simple checklist
Source 3–5 Samba SKUs (mix neutral + flashy)
Set minimum payout per size
Cross-list to all channels
Review weekly: raise prices where market bounced, restock winners
Keep it boring. Keep it fast. Let the trend and your channel spread do the work.
Simple checklist
Source 3–5 Samba SKUs (mix neutral + flashy)
Set minimum payout per size
Cross-list to all channels
Review weekly: raise prices where market bounced, restock winners
Keep it boring. Keep it fast. Let the trend and your channel spread do the work.
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