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The Art of Brick Sourcing
The Art of Brick Sourcing
The Art of Brick Sourcing
Nov 12, 2025
Nov 12, 2025
Nov 12, 2025
“Bricks” used to be an insult. Now, they’re how a lot of resellers quietly print money.
Not hype. Not crazy raffle wins. Just steady, repeatable buys that other people scroll past because they don’t know how to read the data or use enough sales channels.
This is the playbook to turn boring GRs into a real business.
“Bricks” used to be an insult. Now, they’re how a lot of resellers quietly print money.
Not hype. Not crazy raffle wins. Just steady, repeatable buys that other people scroll past because they don’t know how to read the data or use enough sales channels.
This is the playbook to turn boring GRs into a real business.
“Bricks” used to be an insult. Now, they’re how a lot of resellers quietly print money.
Not hype. Not crazy raffle wins. Just steady, repeatable buys that other people scroll past because they don’t know how to read the data or use enough sales channels.
This is the playbook to turn boring GRs into a real business.
On This Page
On This Page
1. Why Bricks Matter in 2025
There are so many profitable pairs just sitting:
Sitting on retailer sites
Sitting in outlets
Sitting in people’s carts because they “don’t look hype enough”
Most resellers chase the same 5 SKUs on the same 1–2 platforms.
If you can:
See more deals (retailers, coupons, promos), and
Sell across more channels…
…then way more SKUs become profitable for you than for everyone else.
That’s the whole game:
More channels → more pairs make sense → you can buy what others can’t.
1. Why Bricks Matter in 2025
There are so many profitable pairs just sitting:
Sitting on retailer sites
Sitting in outlets
Sitting in people’s carts because they “don’t look hype enough”
Most resellers chase the same 5 SKUs on the same 1–2 platforms.
If you can:
See more deals (retailers, coupons, promos), and
Sell across more channels…
…then way more SKUs become profitable for you than for everyone else.
That’s the whole game:
More channels → more pairs make sense → you can buy what others can’t.
1. Why Bricks Matter in 2025
There are so many profitable pairs just sitting:
Sitting on retailer sites
Sitting in outlets
Sitting in people’s carts because they “don’t look hype enough”
Most resellers chase the same 5 SKUs on the same 1–2 platforms.
If you can:
See more deals (retailers, coupons, promos), and
Sell across more channels…
…then way more SKUs become profitable for you than for everyone else.
That’s the whole game:
More channels → more pairs make sense → you can buy what others can’t.
2. Start With Discord Cook / Brick Groups (But Don’t Stop There)
Cook groups and brick groups are still a good starting point:
They hand you links to profitable pairs.
They track coupons, promos, and restocks for you.
You usually get your money’s worth, even if stuff gets crowded.
The problem:
Everyone in the group hits the same links at the same time.
Margins compress. Stock sells out fast.
So you should treat groups as:
2. Start With Discord Cook / Brick Groups (But Don’t Stop There)
Cook groups and brick groups are still a good starting point:
They hand you links to profitable pairs.
They track coupons, promos, and restocks for you.
You usually get your money’s worth, even if stuff gets crowded.
The problem:
Everyone in the group hits the same links at the same time.
Margins compress. Stock sells out fast.
So you should treat groups as:
2. Start With Discord Cook / Brick Groups (But Don’t Stop There)
Cook groups and brick groups are still a good starting point:
They hand you links to profitable pairs.
They track coupons, promos, and restocks for you.
You usually get your money’s worth, even if stuff gets crowded.
The problem:
Everyone in the group hits the same links at the same time.
Margins compress. Stock sells out fast.
So you should treat groups as:
Lead Generators
Lead Generators
Lead Generators
How to use groups the right way
Build a “Retailer Bible” spreadsheet
Every time your group posts a link, add:
Store name
Site URL
Brand mix (Nike, adidas, New Balance, etc.)
Shipping cost / speed
Return policy
Notes (good for clearance, often runs 20–30% codes, etc.)
Use their links as a map, not a crutch
Don’t just buy the exact SKU they pinged.
Click around the site:
“New arrivals”
“Sale / outlet”
Brand-specific sale pages
You’ll find similar models, colors, and sizes that never got pinged.
This is where most of the real money is.
The group shows you the store.
You brick source the rest.
How to use groups the right way
Build a “Retailer Bible” spreadsheet
Every time your group posts a link, add:
Store name
Site URL
Brand mix (Nike, adidas, New Balance, etc.)
Shipping cost / speed
Return policy
Notes (good for clearance, often runs 20–30% codes, etc.)
Use their links as a map, not a crutch
Don’t just buy the exact SKU they pinged.
Click around the site:
“New arrivals”
“Sale / outlet”
Brand-specific sale pages
You’ll find similar models, colors, and sizes that never got pinged.
This is where most of the real money is.
The group shows you the store.
You brick source the rest.
How to use groups the right way
Build a “Retailer Bible” spreadsheet
Every time your group posts a link, add:
Store name
Site URL
Brand mix (Nike, adidas, New Balance, etc.)
Shipping cost / speed
Return policy
Notes (good for clearance, often runs 20–30% codes, etc.)
Use their links as a map, not a crutch
Don’t just buy the exact SKU they pinged.
Click around the site:
“New arrivals”
“Sale / outlet”
Brand-specific sale pages
You’ll find similar models, colors, and sizes that never got pinged.
This is where most of the real money is.
The group shows you the store.
You brick source the rest.
3. Manual OA = Extreme Couponing for Sneakers
Online arbitrage (OA) done right is basically extreme couponing:
New account offers
Email sign-up discounts
Stacked promo codes
Free shipping thresholds
Cashback portals (Rakuten, TopCashback, card issuer portals, etc.)
Card rewards (2–5%+)
On a lot of bricks, that stack is your margin.
Example:
Retail: $120
Sale: 20% off → $96
Code: extra 10% → $86.40
Cashback: 6% → effective $81.22
Card rewards: 2% → effective ~$79.60
If your net payout after KNET fees on the right channel stack is $88–$90,
you’re making $8–$10 per pair on something that looked dead at retail.
Bricks rarely look sexy on the surface.
Your edge is in the stacking.
3. Manual OA = Extreme Couponing for Sneakers
Online arbitrage (OA) done right is basically extreme couponing:
New account offers
Email sign-up discounts
Stacked promo codes
Free shipping thresholds
Cashback portals (Rakuten, TopCashback, card issuer portals, etc.)
Card rewards (2–5%+)
On a lot of bricks, that stack is your margin.
Example:
Retail: $120
Sale: 20% off → $96
Code: extra 10% → $86.40
Cashback: 6% → effective $81.22
Card rewards: 2% → effective ~$79.60
If your net payout after KNET fees on the right channel stack is $88–$90, you’re making $8–$10 per pair on something that looked dead at retail.
Bricks rarely look sexy on the surface.
Your edge is in the stacking.
3. Manual OA = Extreme Couponing for Sneakers
Online arbitrage (OA) done right is basically extreme couponing:
New account offers
Email sign-up discounts
Stacked promo codes
Free shipping thresholds
Cashback portals (Rakuten, TopCashback, card issuer portals, etc.)
Card rewards (2–5%+)
On a lot of bricks, that stack is your margin.
Example:
Retail: $120
Sale: 20% off → $96
Code: extra 10% → $86.40
Cashback: 6% → effective $81.22
Card rewards: 2% → effective ~$79.60
If your net payout after KNET fees on the right channel stack is $88–$90,
you’re making $8–$10 per pair on something that looked dead at retail.
Bricks rarely look sexy on the surface.
Your edge is in the stacking.
4. Use KNET Price Search to Check Profit Fast
Once you find a potential brick, don’t guess.
Use KNET’s price search tool:
Enter the SKU.
See final payout per size across channels like:
StockX, GOAT, eBay, KICKS CREW, POIZON, TikTok Shop, KNET, KNET B2B, Surge, etc.
Compare your all-in cost (after coupons, cashback, tax, shipping) vs:
Lowest net payout
Average net payout
If the numbers work and sizes are actually selling, it’s a candidate.
4. Use KNET Price Search to Check Profit Fast
Once you find a potential brick, don’t guess.
Use KNET’s price search tool:
Enter the SKU.
See final payout per size across channels like:
StockX, GOAT, eBay, KICKS CREW, POIZON, TikTok Shop, KNET, KNET B2B, Surge, etc.
Compare your all-in cost (after coupons, cashback, tax, shipping) vs:
Lowest net payout
Average net payout
If the numbers work and sizes are actually selling, it’s a candidate.
4. Use KNET Price Search to Check Profit Fast
Once you find a potential brick, don’t guess.
Use KNET’s price search tool:
Enter the SKU.
See final payout per size across channels like:
StockX, GOAT, eBay, KICKS CREW, POIZON, TikTok Shop, KNET, KNET B2B, Surge, etc.
Compare your all-in cost (after coupons, cashback, tax, shipping) vs:
Lowest net payout
Average net payout
If the numbers work and sizes are actually selling, it’s a candidate.
5. Volume Is Just as Important as Margin
A “good” brick is not just one with high profit per pair.
It also has to actually move.
Use StockX to gauge volume:
Search the SKU.
Filter by size.
Check:
Sales last 7 days
Sales last 30 days
Simple way to sanity-check a buy
Say a size 9 shows:
Last 7 days sales: 40
You count 10 active sellers around your target price level.
Rough approximation:
Where to Sell (keep it simple)
Use the places where you can control price and move volume.
Some pairs can go on apps (StockX/GOAT) when the spread is there.
Other channels have less competition and better control.
TikTok Shop was strong for UGG last year.
There are also low-key channels not crowded yet (names withheld).
Point is: don’t judge a buy only by StockX/GOAT asks.
UGG is a “sell near retail” game. The win is how well you source and how fast you move.
If you’re on KNET, listing, price floors, and fulfillment are handled in one place.
You can push the same SKU to many outlets and keep payouts steady without babysitting.
Where to Sell (keep it simple)
Use the places where you can control price and move volume.
Some pairs can go on apps (StockX/GOAT) when the spread is there.
Other channels have less competition and better control.
TikTok Shop was strong for UGG last year.
There are also low-key channels not crowded yet (names withheld).
Point is: don’t judge a buy only by StockX/GOAT asks.
UGG is a “sell near retail” game. The win is how well you source and how fast you move.
If you’re on KNET, listing, price floors, and fulfillment are handled in one place.
You can push the same SKU to many outlets and keep payouts steady without babysitting.
Expected weekly sales per seller ≈
Expected weekly sales per seller ≈
Expected weekly sales per seller ≈
Last 7 days sales ÷ # of real competitors
Last 7 days sales ÷ # of real competitors
Last 7 days sales ÷ # of real competitors
= 40 ÷ 10 =
4 pairs per week (Single Channel)
KNET = ~4x sales volume → 16 pairs per week
= 40 ÷ 10 =
4 pairs per week (Single Channel)
KNET = ~4x sales volume → 16 pairs per week
= 40 ÷ 10 =
4 pairs per week (Single Channel)
KNET = ~4x sales volume → 16 pairs per week
Rule of thumb:
High margin + low volume = trap.
Decent margin + strong volume = brick.
Where to Sell (keep it simple)
Use the places where you can control price and move volume.
Some pairs can go on apps (StockX/GOAT) when the spread is there.
Other channels have less competition and better control.
TikTok Shop was strong for UGG last year.
There are also low-key channels not crowded yet (names withheld).
Point is: don’t judge a buy only by StockX/GOAT asks.
UGG is a “sell near retail” game. The win is how well you source and how fast you move.
If you’re on KNET, listing, price floors, and fulfillment are handled in one place.
You can push the same SKU to many outlets and keep payouts steady without babysitting.
Where to Sell (keep it simple)
Use the places where you can control price and move volume.
Some pairs can go on apps (StockX/GOAT) when the spread is there.
Other channels have less competition and better control.
TikTok Shop was strong for UGG last year.
There are also low-key channels not crowded yet (names withheld).
Point is: don’t judge a buy only by StockX/GOAT asks.
UGG is a “sell near retail” game. The win is how well you source and how fast you move.
If you’re on KNET, listing, price floors, and fulfillment are handled in one place.
You can push the same SKU to many outlets and keep payouts steady without babysitting.
6. Why Multi-Channel Lets You Go Deeper
Most OA resellers only sell on:
StockX
GOAT
Maybe eBay
So they’re forced to:
Go shallow on each SKU (1–3 pairs per size)
Compete with themselves on the same 1–2 platforms
Watch margins tank as soon as a group link gets cooked
With KNET, you can list every sneaker on every major channel at once:
StockX
GOAT
eBay
KICKS CREW
POIZON
TikTok Shop
KNET
KNET B2B
Surge
(…and more as they’re added)
You set one minimum payout and use auto-pricing to undercut lowest ask down to that floor.
This does a few things:
You’re not stuck betting on one marketplace.
If StockX slows down, maybe TikTok Shop or KNET picks it up.
You can go deeper on SKUs you trust.
Instead of 3 pairs, you might comfortably buy 20–30, because sales will be spread across channels.
You don’t “compete with yourself” as much.
You’re hitting different buyer pools: app buyers, live buyers, store buyers, etc.
The result:
You can treat bricks like mini wholesale plays, even though you’re still doing OA.
6. Why Multi-Channel Lets You Go Deeper
Most OA resellers only sell on:
StockX
GOAT
Maybe eBay
So they’re forced to:
Go shallow on each SKU (1–3 pairs per size)
Compete with themselves on the same 1–2 platforms
Watch margins tank as soon as a group link gets cooked
With KNET, you can list every sneaker on every major channel at once:
StockX
GOAT
eBay
KICKS CREW
POIZON
TikTok Shop
KNET
KNET B2B
Surge
(…and more as they’re added)
You set one minimum payout and use auto-pricing to undercut lowest ask down to that floor.
This does a few things:
You’re not stuck betting on one marketplace.
If StockX slows down, maybe TikTok Shop or KNET picks it up.
You can go deeper on SKUs you trust.
Instead of 3 pairs, you might comfortably buy 20–30, because sales will be spread across channels.
You don’t “compete with yourself” as much.
You’re hitting different buyer pools: app buyers, live buyers, store buyers, etc.
The result:
You can treat bricks like mini wholesale plays, even though you’re still doing OA.
6. Why Multi-Channel Lets You Go Deeper
Most OA resellers only sell on:
StockX
GOAT
Maybe eBay
So they’re forced to:
Go shallow on each SKU (1–3 pairs per size)
Compete with themselves on the same 1–2 platforms
Watch margins tank as soon as a group link gets cooked
With KNET, you can list every sneaker on every major channel at once:
StockX
GOAT
eBay
KICKS CREW
POIZON
TikTok Shop
KNET
KNET B2B
Surge
(…and more as they’re added)
You set one minimum payout and use auto-pricing to undercut lowest ask down to that floor.
This does a few things:
You’re not stuck betting on one marketplace.
If StockX slows down, maybe TikTok Shop or KNET picks it up.
You can go deeper on SKUs you trust.
Instead of 3 pairs, you might comfortably buy 20–30, because sales will be spread across channels.
You don’t “compete with yourself” as much.
You’re hitting different buyer pools: app buyers, live buyers, store buyers, etc.
The result:
You can treat bricks like mini wholesale plays, even though you’re still doing OA.
7. Quick Flips > Perfect Margins
If you’re holding bricks for 3–6 months waiting for price bumps, you’re playing the wrong game.
The margin trap
If your average brick margin is:
20%+ and you’re not capital-constrained,
that usually means you’re:
Buying too little
Being too picky
Leaving a lot of safe volume on the table
For most serious brick resellers today:
Ideal margin:
~8–12% if you’re growing and have reasonable capital
High-volume ($500k+ GMV/month):
Often live in the 4–8% range on bricks
Because if you can:
Turn inventory 2–4x per month
On a blended margin of, say, 7–10%
…your monthly return on capital is huge, even if each pair only makes a few dollars.
Think:
7. Quick Flips > Perfect Margins
If you’re holding bricks for 3–6 months waiting for price bumps, you’re playing the wrong game.
The margin trap
If your average brick margin is:
20%+ and you’re not capital-constrained,
that usually means you’re:
Buying too little
Being too picky
Leaving a lot of safe volume on the table
For most serious brick resellers today:
Ideal margin:
~8–12% if you’re growing and have reasonable capital
High-volume ($500k+ GMV/month):
Often live in the 4–8% range on bricks
Because if you can:
Turn inventory 2–4x per month
On a blended margin of, say, 7–10%
…your monthly return on capital is huge, even if each pair only makes a few dollars.
Think:
7. Quick Flips > Perfect Margins
If you’re holding bricks for 3–6 months waiting for price bumps, you’re playing the wrong game.
The margin trap
If your average brick margin is:
20%+ and you’re not capital-constrained,
that usually means you’re:
Buying too little
Being too picky
Leaving a lot of safe volume on the table
For most serious brick resellers today:
Ideal margin:
~8–12% if you’re growing and have reasonable capital
High-volume ($500k+ GMV/month):
Often live in the 4–8% range on bricks
Because if you can:
Turn inventory 2–4x per month
On a blended margin of, say, 7–10%
…your monthly return on capital is huge, even if each pair only makes a few dollars.
Think:
Less flex per pair, more money per month.
Less flex per pair, more money per month.
Less flex per pair, more money per month.
8. Putting It All Together (Brick Sourcing Flow)
Here’s a simple flow you can copy:
Pull leads from groups
Use Discord cook/brick groups for initial links.
Add every new retailer to your spreadsheet.
Deep dive the retailer
Manually sort sale / clearance / new arrivals.
Look for similar models, colors, and sizes to what’s already hitting.
Stack discounts like a maniac
New account, emails, promos, cashback, card rewards.
Aim to shave 10–25% off sticker, minimum.
Run every candidate through KNET price search
Check net payout per size and per channel.
Eliminate anything that doesn’t hit your minimum margin.
Check volume on StockX
Look at last 7 / last 30 day sales per size.
Use the simple “sales ÷ competitors” estimate to decide how deep to go.
List everywhere via KNET
Cross-list to all available channels.
Set minimum payout and use undercut lowest ask on auto-pricing.
Let channels fight to move your pairs.
Review weekly
Kill slow bricks early (small profit or breakeven).
Double down on SKUs that are flying.
Add similar styles to your watchlist when retailers put them on sale.
8. Putting It All Together (Brick Sourcing Flow)
Here’s a simple flow you can copy:
Pull leads from groups
Use Discord cook/brick groups for initial links.
Add every new retailer to your spreadsheet.
Deep dive the retailer
Manually sort sale / clearance / new arrivals.
Look for similar models, colors, and sizes to what’s already hitting.
Stack discounts like a maniac
New account, emails, promos, cashback, card rewards.
Aim to shave 10–25% off sticker, minimum.
Run every candidate through KNET price search
Check net payout per size and per channel.
Eliminate anything that doesn’t hit your minimum margin.\
Check volume on StockX
Look at last 7 / last 30 day sales per size.
Use the simple “sales ÷ competitors” estimate to decide how deep to go.
List everywhere via KNET
Cross-list to all available channels.
Set minimum payout and use undercut lowest ask on auto-pricing.
Let channels fight to move your pairs.
Review weekly
Kill slow bricks early (small profit or breakeven).
Double down on SKUs that are flying.
Add similar styles to your watchlist when retailers put them on sale.
8. Putting It All Together (Brick Sourcing Flow)
Here’s a simple flow you can copy:
Pull leads from groups
Use Discord cook/brick groups for initial links.
Add every new retailer to your spreadsheet.
Deep dive the retailer
Manually sort sale / clearance / new arrivals.
Look for similar models, colors, and sizes to what’s already hitting.
Stack discounts like a maniac
New account, emails, promos, cashback, card rewards.
Aim to shave 10–25% off sticker, minimum.
Run every candidate through KNET price search
Check net payout per size and per channel.
Eliminate anything that doesn’t hit your minimum margin.
Check volume on StockX
Look at last 7 / last 30 day sales per size.
Use the simple “sales ÷ competitors” estimate to decide how deep to go.
List everywhere via KNET
Cross-list to all available channels.
Set minimum payout and use undercut lowest ask on auto-pricing.
Let channels fight to move your pairs.
Review weekly
Kill slow bricks early (small profit or breakeven).
Double down on SKUs that are flying.
Add similar styles to your watchlist when retailers put them on sale.
Final Take
“The art of brick sourcing” isn’t about being the smartest person in the room.
It’s about:
Seeing what others miss on “boring” retailers
Stacking deals until a dead GR turns into an 8–12% play
Using more channels so you can safely go deeper
Prioritizing speed and cashflow over flashy margins
Do that consistently, and the stuff everyone else calls bricks becomes the backbone of your reselling business.
Final Take
“The art of brick sourcing” isn’t about being the smartest person in the room.
It’s about:
Seeing what others miss on “boring” retailers
Stacking deals until a dead GR turns into an 8–12% play
Using more channels so you can safely go deeper
Prioritizing speed and cashflow over flashy margins
Do that consistently, and the stuff everyone else calls bricks becomes the backbone of your reselling business.
Final Take
“The art of brick sourcing” isn’t about being the smartest person in the room.
It’s about:
Seeing what others miss on “boring” retailers
Stacking deals until a dead GR turns into an 8–12% play
Using more channels so you can safely go deeper
Prioritizing speed and cashflow over flashy margins
Do that consistently, and the stuff everyone else calls bricks becomes the backbone of your reselling business.
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Sell More, Work Less
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Apply to Sell on KNET
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Sell More, Work Less
Apply to Sell on KNET
